Approach

Retention is not a function. It is infrastructure.

Velora installs the operating structure leadership needs to see risk earlier, decide faster and report retention consistently.

The model

A reporting standard

One definition of every retention number, its direction of travel and what it is measured against.

An ownership model

A named executive for every risk state, with the authority the decision actually requires.

A cadence

Weekly visibility, monthly executive review and a consistent quarterly board view.

How we think

Prediction tells you what may happen. Governance tells you who acts, on what signal, before it does.

Health scores are useful only when the organization understands what the signals mean and what can actually change the outcome. Velora connects customer behaviour to revenue exposure, tests likely causes and turns the resulting intelligence into decisions.

Executive leadership

Laura Sinclair Faunt

Founder & CEO · Victoria

Laura advises venture-backed SaaS leadership teams on retention governance, executive ownership and the operating systems that protect recurring revenue. She sets the strategic direction for every engagement and remains closely involved throughout each client partnership.

Zabrina Ting

VP, Strategy · Vancouver

Zabrina turns customer data into executive decisions that improve retention and renewal confidence. She leads strategic analysis, develops operating models and serves as the strategic lead on many client engagements in close partnership with Laura.

Retention is not a function. It is infrastructure.

Laura Sinclair Faunt

Zabrina Ting

Find out whether the risk is real.